Fox Dollhouse viral campaign: SAVE HAZEL!
Fox launched a new viral marketing campaign on its Dollhouse website. (Link at bottom) The campaign asks you to “Save Hazel,” a character who is trapped in the Dollhouse in real-time.
When you click on the “Save Hazel” link, a new website pops up. The website looks like a video surveillance feed that shows a woman entering a small room. The woman turns on the light and looks at a computer. All of a sudden, the room closes and locks her in.
She’s trapped and can’t get out.
Then she yells that the structure is moving, approaches the camera and begs for you to help her.
Will you be able to save Hazel?
I tried as best I could, but I admit I am not very good at figuring out the answers to viral marketing campaigns. I’m sure it has something to do with the name of the facility, titled — MNEMA R PRIME LAB, but I have yet to figure out what the connection is. If Hazel is counting on me, looks like she’s screwed.
Try your luck at saving Hazel!
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The site seems to have opened up now!
http://rprimelab.com/
[...] Fox Dollhouse viral campaign: SAVE HAZEL! (1) [...]
I tried to follow an ARG with the NBC/SciFi Channel web series, Gemini Division. It was fun, and got intense … but became too addictive for me. Just chewed up all my time. I dunno how anyone can keep up with these things, and still hold a job, LOL!
Fun to see how the web is evolving, just wish I was young enough to keep up with it all!!
[...] google_handleError, google_render_ad); As we first reported Wednesday, Fox has started a viral marketing campaign asking its viewers to save a fictional character named [...]
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